Strategy Without Ego. Execution Without Fluff.

I started Sage Advisory Co. because owner-led businesses deserve the same caliber of strategic thinking that Fortune 100 companies get. Without the corporate bureaucracy, the bloated retainers, or the binders that collect dust.

Lauren Roberts, founder of Sage Advisory Co.

Hi, I'm Lauren

My career started in the corporate world. I spent over 15 years working between local small businesses and Fortune 100 companies, leading strategy, growth, and transformation initiatives. I earned my stripes in environments where data drove decisions and execution was measured.

But the work that changed me was working with local businesses. Owners who had built something real and were pouring everything into it. They did not need another framework. They needed someone who could look at their business the way an outsider sees it, find the profit hiding in plain sight, and help them build the systems to capture it.

That is what Sage Advisory Co. does. I bring the rigor of corporate strategy and the practicality of hands-on execution to businesses that have outgrown guesswork but cannot justify a full-time strategy team.

Credentials and Training

Education

Wilfrid Laurier University

Business Strategy Certification, Harvard Business School

Yellow Belt Certification, 6-Sigma Lean, Kennesaw State University

Methodologies

Entrepreneurial Operating System (EOS)

Six Sigma / Lean Process

Project Management Professional

Experience

15+ years across Fortune 100 to local SMBs

Strategy, operations, financial analysis, and transformation

Approach

Data-driven, not opinion-driven

Fixed pricing, clear timelines, measurable outcomes

How I Think About Business

Profit is hiding in plain sight

When you are inside the business every day, you stop seeing what an outsider would catch in the first hour. Pricing decisions that made sense two years ago are now leaving money on the table. Processes that worked at one stage are breaking down at the next. The profit is there. You just need an unbiased look to find it.

Strategy is worthless without execution

The consulting industry is full of people who hand you a strategy document and leave. That is not what I do. Every engagement includes the support to make recommendations real. Because a plan that sits on a shelf is just expensive paper.

Owners deserve clarity, not jargon

You built this business. You know it better than anyone. What you need is not someone to tell you what you already know in fancier language. You need clear numbers, honest assessment, and a path forward you can actually follow.

What Owners Say

Let's Talk About Your Business

Book a free 30-minute consultation. No sales pitch. Just an honest conversation about where you are and where you want to go.

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